MinkDog launched a new spice blend brand and was looking for brand awareness, strong pieces of content, and social growth which we achieved with our influencer marketing strategy.

We conducted a product seeding campaign utilizing micro influencers to reach our target audience. We identified creators who fit our target demographic and sent out product to them on a weekly basis, closely monitoring the performance of their posts to determine which resonated best with our audience. Based on this data, we engaged in further collaborations with the top-performing influencers, such as whitelisting and monthly content packages. This strategy resulted in a significant reduction in CPMs and a high return on ad spend. Overall, we worked with over 300 influencers and saw a 600% growth in our Instagram following, with a campaign CPM of $3.68 and 4 million+ impressions.